Octopus Energy to increase prices. Announces £50 million of customer support. (2024)

  • Existing customers to pay £50 below new price cap through special rebate
  • Hardship fund doubled to £5m to help customers most in need
  • Octopus is the only Which? Recommended Provider and continues to offer outstanding customer support

Octopus Energy, the fourth largest UK energy supplier, today announces a price increase for customers on its standard variable tariffs. The price change comes into effect from 2nd April 2022.

Existing customers on the standard variable tariff (“Flexible Octopus”) will see costs rise to £1921 for a typical user (c. £50 below the price cap and any other large supplier). The standard variable tariff for new customers will be £1969, £2 below the price cap.

Octopus Energy has already helped over 30,000 customers who are struggling with their bills this winter through its financial hardship fund, Octo Assist. To help even more households in need, Octopus is today announcing it is doubling its fund from £2.5m to £5m.

Uniquely among all large suppliers, Octopus is holding costs significantly below the cap for existing customers.

Together with the rebate for existing flexible tariff customers, Octopus Energy’s support package for customers now amounts to around £50 million for the upcoming price cap period.

Wholesale energy prices have sky-rocketed, mostly due to supply chain issues post-pandemic, long cold winters in Asia and Europe and Russia’s attack on Ukraine. Current wholesale prices are now 500 per cent higher than they were a year ago.

Whilst the UK cannot avoid these global rises, support from government and Octopus can make a significant difference to the least well off households:

Commenting on the rise, Greg Jackson, founder of Octopus Energy Group, says:

“We’re gutted to be increasing prices like this, but with the cost of energy being up to five times higher than last year it’s absolutely unavoidable. We’ve already absorbed £100m of the costs on behalf of customers, and we’re choosing to absorb another £50m here by keeping costs for existing flexible tariff customers well below the cap - and much lower than any other large company.

“We’re also doubling our financial assistance fund for those most in need, and we’ll do all we can to help customers through this. That includes increased investment in staff and systems to maintain the service levels which make us the only provider recommended by Which? and ensures there’s someone to speak to when customers need it.”

The price rise will come into effect from 2nd April 2022 for customers on Octopus Energy’s standard variable tariffs. Co-op Energy, London Power and M&S Energy customers on standard variable tariffs will see similar increases to their annual bills. Customers on the company’s fixed tariffs will remain unaffected by the price changes.

Octopus Energy will be writing to customers over the coming days with their individual figures.

Customers on the company’s standard variable tariffs who want to switch tariffs to fix their monthly prices can do this in a few easy steps in their Octopus Energy account.

-ENDS-

Notes to Editors

*‘Typical user refers to Ofgem medium users.

Existing customers defined as: electricity customers who were on supply with Octopus, or in process of switching, prior to March 3rd, 2022 and are currently on our Flexible Tariff or will be rolling onto it from a fixed tariff prior to April 2nd 2022.

Footnote
Affluence levels defined using Outra, with consumption levels based on relevant customers within Octopus customer base and then scaled to match Ofgem typical consumption at medium level.

Media contacts

Christina Hess

christina.hess@octoenergy.com

+44 (0)2045308369

About Octopus Energy Group

Octopus Energy Group is a global energy tech pioneer, launched in 2016 to use technology to unlock a customer focused and affordable green energy revolution. It is part of Octopus Group, which is a certified BCorp. With operations in 13 countries, Octopus Energy Group's mission is going global.

Octopus’s domestic energy arm already serves 3.1 million customers with cheaper greener power, through Octopus Energy, M&S Energy, Affect Energy, Ebico, London Power and Co-op Energy. Octopus Electric Vehicles is helping make clean transport cheaper and easier, and Octopus Energy Services is bringing smart products to thousands of homes. Octopus Energy Generation is one of Europe’s largest investors in renewable energy, managing a £3.4 billion portfolio of renewable energy assets throughout the continent.

All of these are made possible by Octopus’s tech arm, Kraken Technologies, which offers a proprietary, in-house platform based on advanced data and machine learning capabilities, Kraken automates much of the energy supply chain to allow outstanding service and efficiency as the world transitions to a decentralised, decarbonised energy system. This technology has been licensed to support over 20 million customer accounts worldwide, through deals with EDF Energy, Good Energy, E.ON energy and Origin Energy.

In December 2021, Octopus Energy Group was valued at approximately $5 billion following a $600 million investment from Generation Investment Management and a $300 million investment from Canada Pension Plan Investments Board. Both investors back businesses that drive sustainability, promote green energy and tackle climate change. It was the company’s third major investment round since launching to the market.

For more information, check out our website.

Octopus Energy to increase prices. Announces £50 million of customer support. (2024)

FAQs

Why is Octopus Energy doing so well? ›

Kraken enables Octopus to drive the electrification of heat and transport through smart tariffs and innovative cleantech. Backed by pension funds, investors and energy giants, Octopus Energy Group businesses deliver cheaper, greener energy and cutting-edge tech to countries and customers worldwide.

What has happened to Octopus Energy? ›

December 1st 2023: we've officially acquired Shell Energy Retail in the UK and Germany. This means Octopus Energy will soon be home to all of Shell Energy's 1.3 million home energy customers in the UK and Germany.

Who is the owner of Octopus Energy? ›

Octopus Energy was established in August 2015 as a subsidiary of Octopus Capital Limited. Trading began in December 2015. Greg Jackson is the founder of the company and holds the position of chief executive. By April 2018, the company had 198,000 customers and had made an energy procurement deal with Shell.

How much is Octopus Energy valued at? ›

The deal increases the global energy and technology group's valuation by 15% on the last investment round, totalling $9 billion (£7.2bn).

Is octopus energy actually good? ›

Over eight years and 200,000+ genuine customer reviews, our Trustscore has never dipped below 'Excellent'. 89% of customers rated us five stars. Read reviews on Trustpilot.

Is octopus energy ethical? ›

The brand receives the maximum possible GSG ethical score of 100 in our Ethical Energy Ratings Table and therefore successfully passes our ethical benchmark. We encourage other companies in the Energy sector to follow Octopus Energy's example and adopt more ethical policies and practices.

What is the Octopus Energy scandal? ›

Octopus Energy has warned 20,000 customers they face higher bills after using a switching tool. Ofgem has been warned by Octopus that housands of households were moved by auto-switching services with some unable to revert to their original provider.

Can you trust Octopus Energy? ›

Octopus Energy reviews 2024

Octopus Energy has an average rating of 4.8 stars with TrustPilot, as of April 2024. Over 265,000 reviews have been submitted, 89% of them awarding it a 5-star rating. It's rated 4 out of 35 best companies in TrustPilot's Energy Supplier category.

What companies has Octopus taken over? ›

Energy supplier acquisitions

Avro Energy: Another British energy provider, acquired by Octopus in 2021 after the company entered administration. Bulb: Octopus acquired UK energy supplier Bulb in 2022. Bulb was the largest casualty of the energy crisis, supplying 1.5m customers at the time it went into administration.

Who is Octopus mother company? ›

Established in 2005, Octopus Holdings Limited is owned by the major transport operators in Hong Kong and is also holding company of Octopus Cards Limited, operator of one of the world's leading contactless smart card payment systems.

How much is the CEO of Octopus Energy worth? ›

But despite a relatively low salary he's well-placed to make such a “selfless act” because Jackson's 6% stake in the renewables branch of Octopus means he's estimated to be worth around $300 million (over £265m).

Is Octopus Energy owned by shell? ›

London, 1st December 2023 - Octopus Energy Group today announces it has completed the acquisition of Shell Energy Retail in the UK and Germany from Impello Limited (“Shell”), a subsidiary of Shell Petroleum Company Limited.

Has Octopus made a profit? ›

Octopus Energy has made its first ever full-year profit since launching eight years ago. The retailer generated an operating profit of more than £243 million over the 12 months the end of April 2023, compared to a £188 million loss over the previous year.

Who has invested in Octopus Energy? ›

Australian and Japanese giants Origin Energy and Tokyo Gas, one of the world's largest pension funds, Canada Pension Plan Investment Board (CPP Investments), and sustainability-focused investors, Generation Investment Management are all participating in this round.

Can I buy shares in Octopus Energy? ›

In order to buy shares in Octopus Energy you need to open an account with a trading platform. We work with a wide number of trading platforms (see below), and you can choose the one which is right for you. You will need to provide ID and bank account information to open a trading account.

What is the brand strategy of Octopus Energy? ›

Octopus's marketing had traditionally focused on the three big reasons for customers switching to the brand: customer service, fair and transparent pricing, and 100% renewable energy. But it identified an opportunity to go further with a campaign to raise public awareness of climate issues on a wider scale.

Is Octopus Energy one of the big six? ›

Although not a part of the traditional Big Six, Octopus Energy - established in 2015 - is now the fourth largest energy supplier in the UK, with more than 3 million domestic and business customers.

Who is the best energy supplier? ›

Best energy suppliers in 2024
Energy SupplierCustomer satisfaction score*Overall Score**
Octopus Energy73%78%
Utilita59%67%
Utility Warehouse67%65%
Co-op Energy56%64%
6 more rows

Is it worth joining Octoplus? ›

Is Octoplus going to save me much money? Based on the information we have at the moment, Octoplus will give you a feel-good factor but not much in the way of extra cash. 800 Octopoints equate to £1, so you won't get much money back from Saving Sessions – the main way to earn Octopoints according to the provider.

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